Every fan message answered well, or routed to the right person.
Fan Usher is a fan-service assistant for sports organizations. It answers fans in the team's own voice, never states a fact it was not given, and hands anything sensitive to a person with a reply that says who is coming and when.
hello@fanusher.comWhat it does
- Reads every message. Social direct messages, public comments, email, web forms, in-app chat and text. Each one is labelled: what the fan wants, the topic, the mood, how urgent it is, and whether it needs a person.
- Answers, drafts or routes. Simple questions get an answer from the team's own fact list. Medium ones become a draft a staff member approves. Anything legal, safety, medical, media, refund or about a named individual goes straight to the right team, and the fan hears that a person has it.
- Says what it is. The assistant is a named team persona, clearly labelled as automated, and a fan can ask for a person at any time.
- Turns the inbox into insight. What fans are asking this week, where the mood is moving, and which questions the team cannot answer yet.
How it is tested
Before a release reaches a team, it runs a season against a simulator of 10,000 synthetic fans. Each fan has their own personality, history and habits, grounded in published research on sports fans. The release is scored on five checks:
Who it is for
Professional and college sports organizations, starting with clubs that have a small fan-service team and no automated assistant today. Everything specific to a club, its name, voice, teams, channels and knowledge, is configuration.
Where it stands
Working software in private testing. A first pilot with a professional club is being arranged. Personal details are removed from messages before they are stored or processed, and message text is kept for twelve months at most.
To talk about a pilot, write to hello@fanusher.com.